Professional real estate photography is all about selling homes quickly and for more money. Thousands of home sell each year with very poor photos, however the price suffers in these sales.
The tactic behind professional real estate photography is all about selling the home quickly and for more money. Professional home photos drive significantly more buyer interest which leads to buyers competing against each other, pushing up the price!
Many agents perceive hiring a professional real estate photographer as a one time expense that can be avoided by taking the photos themselves. This is one of the biggest mistakes in real estate! There are countless studies and article's showing how much more a house sells for when the agent hired a professional real estate photographer to shoot the listing photos! Lets take a look at how much more the homes sell for when using a professional real estate photographer:
$200,000 home: $934 more
$300,000 home: $3,145 more
$400,000 home: $5,743 more
$500,000 home: $6,811 more
$600,000 home: $7,129 more
$700,000 home: $9,370 more
$800,000 home: $18,819 more
Study by RuxtaRealty.
Talk about making your sellers happy and willing to refer you to all of their friends!
Now you know why hiring a professional real estate photographer isn't a one time expense, but rather a way to sell homes faster, for more money, make your clients happy, and get tons of referred business!
At ATA Imaging, we understand exactly what buyers are looking for in photos, and how agents need them to be prepared and delivered to streamline their processes. Contact us for more information on how we can take your listing photos!