If you have 17 minutes, this video is super helpful.
If you're on a time crunch, here are the 5 key takeaways:
1. Have Only One Outcome For Everything You Do:
Be clear with your call to action (don't confuse customers with too many options ie. Call, Text, Email, Facebook).
2. Marketing Is Math:
Track everything, especially emails (open rate, click rate) use Mailchimp, Constant Contact, Google Analytics, Bit.ly.
3. Move From Start-Up To Growth Immediately:
Don't try to do everything yourself, outsource to experts who make their livelihood on producing results (this is where we come in).
4. Always Be Testing:
Send variations of emails (different subject lines) and send emails on different days (Tuesdays are typically best).
5. Sales Team Must Match Marketing:
Have consistent messaging in Sales and Marketing.