Does Hiring a Real Estate Photographer Pay Off?


If you're a real estate agent, you've probably contemplated hiring a professional photographer for your listings. Well according to a study by Redfin, hiring a professional photographer pays off!

The article states,

"For homes priced between $400,000 and $499,999, professionally photographed homes sold for an average of $11,200 more than homes with amateur photos. Professionally photographed homes priced between $200,000 and $1 million sell for $3,400 to $11,200 more relative to their list prices."

Not only do homes sell for more money when using a professional real estate photographer for photos, but the homes sell faster!

The Redfin study found,

"For homes priced in the $400,000 range, professionally photographed homes sold 21 days faster than those with point-and-shoot photos, while those priced higher than $1 million sold four days faster."

For the full list of benefits to hiring a professional real estate photographer, check out the study by Redfin here.

You're doing your clients a dis-justice if you aren't hiring a professional real estate photographer for their listing photos.

At ATA Imaging, our process makes it easy to get professional real estate photos. For more information, take a look at ATA Imaging.


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